SAVE GIRL CHILD
Save girls, save the girl child, is a campaign in India to end the gender-selective abortion of female foetuses, which has skewed the population towards a significant under-representation of girls in some Indian states. The "Beti Bachao"campaign is supported by human rights groups, non-governmental organizations, and state and local government in India.
Beti Bachao awareness campaign
Beti Bachao activities include large rallies, po campaigns, wall paintings, billboards, and television commercials and short animations and video films. Celebrities such as video director Jagmeet Bal, and Bollywood actress Priyanka Chopra, have become involved in "Save the girl child" initiatives.
National support
The Beti Bachao campaign is supported by numerous medical organizations in India, including the Indian Medical Association.[4]
Government support at the state level has provided funding for Beti Bachao publicity activities in particular. The expenditures related to the campaign have been a source of political controversy in Madhya Pradesh, which launched its official Beti Bachao Abhiyan campaign in 2012.
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